1. Don’t make users thinkResource: http://uxdesign.smashingmagazine.com/2008/01/31/10-principles-of-effective-web-design/
2. Don’t squander users’ patience
3. Manage to focus users’ attention
4. Strive for feature exposure
5. Make use of effective writing
6. Strive for simplicity
7. Don’t be afraid of the white space
8. Communicate effectively with a “visible language”
9. Conventions are our friends
10. Test early, test often
Exercise #1: Create a sitemap for your game's website
Exercise #2: Create a design concept for your game's website. I suggest you use Adobe Illustrator to create your final mockup.
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